Marketo, ready to run.
The Marketo integration connects case outcomes to your lead database. Floowed reads a lead's fields, activities and program status, then updates them or requests a smart campaign when the case is decided.
What it does.
What Floowed reads from Marketo
- Leads and their fields
- Activities logged on a lead
- Program membership and status
- Static lists
What it writes back
- Lead fields updated from the case
- A lead added to a static list
- A program status change
- A request for a smart campaign to run
Marketo's API runs through an API-only user, and its role decides what Floowed can touch. Give that role only the lead and program permissions your operations use. Requesting a smart campaign keeps the logic your marketing team built in Marketo, with Floowed only deciding who qualifies.
How it connects.
- 1
Connect Marketo
Using its API, with scoped access. Nothing migrates and nothing is replaced.
- 2
Build your operation
Describe it in Slack, Teams or the Floowed Dashboard. Floowed builds it and asks only what it can’t work out.
- 3
Let it run
Every case runs from request to outcome, the same way each time, with the reasons on record. Anything sensitive waits for a person.
Questions
Does Floowed integrate with Marketo?
Yes. Floowed connects to Marketo's REST API through an API-only user your admin sets up.
What can Floowed do with Marketo?
It reads leads and activities, updates fields, lists and program status, and requests smart campaigns for leads a case has qualified.
Is my Marketo data secure?
Floowed only gets the access it needs and never stores a password. Access is bound to an API-only user whose role your admin controls and can disable at any time. Every read and write is logged with the reason it happened.
What does the Marketo integration cost?
Nothing extra. Integrations are included in every plan, and you only pay for the work your operations do.
Start with Marketo. Add the rest.
Free to try, no card, no sales call. Your first $80 of credits is on us.