Brand guidelines.
How to show and describe Floowed: logos, colour, type and the words we use. For press, partners and our own team.
How to describe Floowed.
If you only use one line, use this one. The category is the operations platform.
AI agents do tasks. Floowed runs whole operations.
What Floowed is
- The operations platform. It runs any repeatable operation from first request to final outcome, across every system and person involved, however long it takes.
- It runs each case from request to outcome: reads what arrived, chases what is missing, checks it against your rules, acts in your systems.
- Real technology underneath: agents read and do the work, your rules decide, and every version is tested on past cases before it goes live.
- AI agents do tasks. Floowed runs the whole operation. Your team makes the calls that matter.
What Floowed is not
- Not an AI agent or assistant you instruct task by task. Agents can be one of the things Floowed coordinates.
- Not a workflow tool, and not automation that runs one step and stops.
- Not a replacement for your systems of record. They stay; Floowed works across them.
- Not a promise that nobody decides. You choose how much Floowed decides on its own.
Words we use.
Write Floowed with a capital F and two o's. Never FLOOWED, Flowed or Floowed.ai.
| Say | Avoid |
|---|---|
| Operation: what you build and run on Floowed | Workflow, as a name for what Floowed is or what you build |
| Case: one run of an operation, start to finish | AI employee, assistant, copilot or bot |
| Floowed Dashboard | The app, the portal |
| The operations platform | Decision platform, system of action |
| Runs whole operations | Agentic, as a label for Floowed |
| Your team makes the calls that matter | Fully automated, or deterministic from end to end |
| Live in minutes | No-code, as a label for Floowed |
Logo.
The wordmark is the logo. Use it in black on light grounds and in white on dark ones.
Do
- Leave clear space around the wordmark at least the height of its letters.
- Use the mark or the tile where the wordmark will not fit: avatars, favicons, app icons.
- Place it on white, cool grey or noir.
Don't
- Stretch, rotate, outline, recolour or add effects.
- Put the mark next to the wordmark as a lockup.
- Place it on busy photos or low-contrast backgrounds.
Colour.
White and cool grey carry the page. Purple is only for things you click. No warm off-whites.
#FFFFFFPrimary background#F5F5F7Secondary background, panels#141419Text and the wordmark#5B5E6BSecondary text#15151CDark sections#7D5BEAButtons and links onlyThe five stages
Pastels are used for one thing only: the phases every case moves through.
#9DBFDA#E3C0DA#AC9DE1#E9D2A7#DCDC8AType.
Three families, all free on Google Fonts.
Screenshots and cases.
Real work only
Show cases Floowed actually ran. Never stage or invent one.
Remove personal data
Hide names, amounts, document contents, email addresses and anything that identifies a person or a company.
Dashboard and Slack
Slack is one way in. When you show it, show the Floowed Dashboard too.
Writing about Floowed?
Use the logos as they are and describe Floowed the way this page does. Press and partners: partners@floowed.com